For us, going east has always meant heading to the ocean. EAST is not a specific location or coast, but is about working with and drawing inspiration from the ocean in what we create. We create lasting and functional tools for sea and shore.
As an alternative to conventional wax, we’ve created a resilient, organic blend. Our original formula uses beeswax as a base along with higher amounts of tackifying resin to create an ultra sticky, long lasting surf wax.
The Crescent Grip™ designed into our mold is there to provide a leverage point for easy application. It can be held a variety of ways - each surfer has their own style.
Our surf wax is melted and poured in the EAST studio in Red Hook, Brooklyn. The connection between making wax and passing that experience on to the surfer is special to us. We promise to always keep the manufacturing process in our hands.